It comes down to people buy-in

The thought came down onto me as I was leaving a job interview. I don't know where it came from. I didn't care. It was here now. And it was obvious.

Whatever the idea. Whatever the project. Wether you are raising funds, building or keeping together a team, selling a product, running for office, trying to save bees or aspiring to help kids discover the arts and gardening at school, succeeding, whatever your measure of success is, always comes down to the same one and songle thing. People buy-in.

It's a funny thing to realize that the most important thing to generate and maintain is almost always that same one.

And that everything we do, wether it's a pitch, a pitch deck, marketing, building an awesome product, great growth, a job interview, being the first one in and the last one out on your first days. You can always all make it come down to that one same thing.